A Church posts a billboard apology to North Carolinians for “judgmental, deceptive, manipulative actions” done against the LGBT community with the passage of Amendment One.
If you work anywhere near media, you’ll want to take a long look at this graph. It tells you where Americans direct our attention (in BLUE) and where advertisers pay money to capture our attention (in RED).
- Takeaway #1: We still love TV.
- Takeaway #2: Advertisers still love print.
- Takeaway #3: Audiences move faster than advertisers.
According to this chart — adapted from a Mary Meeker slideshow excerpted by Bill Gross — we spend more time engaging with mobile devices than reading print. But print publications still get 25-times more ad money than mobile. Either the eyeballs are moving faster than the advertisers, who will eventually stop paying for print … or the ad teams don’t think a minute spent around mobile ads is worth a minute spend around print ads. Those aren’t mutually exclusive.
We can take this chart in a lot of directions. Could print see another mass exodus of money? Is mobile advertising about to explode?
The sneaky psychology of advertising
Wear your travels with pride. Jewelry based of your Foursquare check ins.
Reports have been swirling that Apple will finally drop Google Maps and introduce its own mapping solution at WWDC ‘12, but Google apparently has its own big mapping announcement in store.